Is your business generating leads online? Believe it or not, there are still many businesses that rely entirely on their offline lead generating strategies, including the dreaded cold-calling. In this post we'll look at 10 reasons why you need a digital marketing strategy.

digital marketing sales funnel

Credit: Blue Corona

86% of consumers use the Internet to find a local business

WebVisible survey

More people than ever before are now using Google to find local businesses in their area. If you're not using your website to tell these potential customers about your business and converting them effectively, then you're falling behind.

29% of consumers search for local businesses at least once a week

BrightLocal survey

Consumers are looking for your business! If you're not there when they need you, you are invisible to them and your business will suffer in the long run while your competitors thrive.

72% of consumers prefer to find information on local merchants via search

WebVisible survey

If you're only relying on outdated forms of marketing like print media, radio or even television; you are essentially only speaking to 28% of consumers. Using a digital lead generating strategy gives you access to more consumers than ever before.

About 97% of Google’s total revenues come from advertising

Google Investor Relations

The fact that almost 100% of Google's total revenue comes from Google Ads, shows that businesses all over the world have seen the benefits of and are using digital marketing and advertising strategies to successfully grow their businesses.

On average, businesses make $2 in revenue for every $1 they spend on Google Ads

Google Economic Impact Report

Google Ads provide reliable, consistent and predictable returns on your investment for every penny you invest. Can you achieve the same with more traditional forms of advertising?

72% of Google Ads marketers plan to increase their PPC budgets

Search Engine Watch

The fact that an overwhelming majority of Google Ads experts will be increasing their ad spend is a strong indication that those businesses have experienced positive growth and are looking to capitalise on the effectiveness of their digital marketing strategy.

70% of mobile searchers call a business directly from Google Search

If 70% of mobile searchers are calling directly from a Google search, do you think they've had a chance to consider your business in any way? Being there when your prospects need you is a revolution in advertising, of which your business should be taking full advantage.

70% of mobile searches result in action being taken within an hour

Mediative Labs

When a consumer uses Google search to find businesses, there is a strong buying intent which will often result in a lead conversion provided your website is correctly designed to most effectively funnel those visitors coming to your website.

Paid visitors are 50% more likely to purchase something than organic visitors


When a consumer searches Google for a specific keyword, they have a very strong intent to purchase. When your ad is clicked on, you have a 50% higher likelihood of converting a sale compared to organic visitors to your website.

Search ads can increase brand awareness by 80%


The bottom line is: If you haven't got a digital marketing strategy in place, your business is falling further behind each day. Consumers won't know your businesses exists unless you point them to it.

A properly created digital marketing strategy is what any business needs if it's looking to exist in the 21st century. So ensure that you are taking full advantage of all the ads platforms available to you, especially Google Ads.

Shaun Els

I am a web designer and digital marketing consultant. I'm always interested in hearing from our readers, so feel free to get in touch with questions and feedback.

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